Market Score: 87.5

Great Smoky Mountains

14M+ annual visitors — Year-round tourism — 6,538 active STR permits

Market Trends

Average Occupancy

65.0%

+2.8%YoY

Average Daily Rate

$345

-1.2%YoY

Average Annual Revenue

$72,015

+3.2%YoY

Median List Price

$465,000

+4.5%YoY

Active STR Permits

6,538

+8.1%YoY

Average Days on Market

-3 daysvs Q3

Jurisdiction Comparison

Gatlinburg

10 listings

Avg Price

$610,300

Avg Revenue

$86,942

Avg CoC Return

13.8%

Avg Viability

89/100

STR PermittedYes

Permit Cost$150/yr

Restrictions2 noted

Pigeon Forge

8 listings

Avg Price

$468,625

Avg Revenue

$71,049

Avg CoC Return

16.3%

Avg Viability

85/100

STR PermittedYes

Permit Cost$200/yr

Restrictions2 noted

Sevierville

3 listings

Avg Price

$346,667

Avg Revenue

$47,611

Avg CoC Return

10.2%

Avg Viability

68/100

STR PermittedYes

Permit Cost$175/yr

Restrictions2 noted

Sevier County (Unincorporated)

4 listings

Avg Price

$392,500

Avg Revenue

$57,913

Avg CoC Return

13.6%

Avg Viability

82/100

STR PermittedYes

Permit Cost$50/yr

RestrictionsMinimal

Amenity Revenue Impact

Market penetration vs. ADR impact — identifies underserved amenity opportunities

Mountain View

Market Penetration72%

+15%

ADR boost

Hot Tub

Market Penetration85%

+8%

ADR boost

Game Room

Market Penetration48%

+6%

ADR boost

Pet Friendly

Market Penetration35%

+4%

ADR boost

Indoor Pool

Market Penetration12%

+12%

ADR boost

EV Charger

Market Penetration8%

+2%

ADR boost

Portfolio Summary

Total Properties

Active Investors

Properties Matched

Avg Viability

Market data is synthesized from AirDNA, local MLS records, and Sevier County public records for demonstration purposes. All property listings are fictional but calibrated to real Smokies market metrics. Revenue projections are estimates and actual results may vary. Always conduct independent due diligence before making investment decisions.